News
& Updates
Mali is Director of Design with CFR and founding mentor with the BklynCombine. He is an Advisory Board Member for BeamCenter and leadership member with Brooklyn To Alaska.
Since 2002, he has led production teams, managed daily operations, and developed products for brands that include Walmart, Coke, McDonald's, Adidas, Adobe, Intel, American Express, Sony, Ford, and Essence. As a Design Lead, Mali has a background in creative direction, product design, data analysis, and brand management. He has helped build communities and share brand stories across the web, apps, video, voice, VR, experiential, and commercial advertising campaigns. As a mentor and team led, he has trained and built digital production teams from the ground up. As a director, he has overseen multi-million dollar projects and played leading roles in securing, managing, and growing agency budgets. Mali has worked with teams and programs across the U.S., Germany, UK, and Ireland to Kenya, Siera Leone, Ghana, and Trinidad.
Mali began his career as a freelance designer for brands that include Scholastic, Lucas Films, Revlon, JP Morgan Chase, and Universal Records. In 2000 he joined Community Connect Inc., as a web designer and helped build three of the largest social networking sites of their time; BlackPlanet.com, AsianAvenue.com, and Migente.com. In 2003, he co-founded the digital design consultancy Pixod, and after decades of launching products and services in the world of design and computer science, Mali is now expanding into the world of brain science and pursuing a degree in Neuroscience.
Aside from activities in the design and technology community, Mali is passionate about social change and has worked with nonprofits, NGOs, and community organizations for over 20 years. He is a board member with New York’s, Beam Center, and a founding member and STEM mentor with The Brooklyn Combine, not-for-profit serving students in underserved communities.
Design Direction & Development
Creative Direction:
HBO - Storm Over Brooklyn
( Film Learning Guide )
- Film Guide Director
- Q+A Development
- Lead Strategist
- Co-Researcher
Creative Direction:
Toyota ( Love The Journey Series )
Pixod Production
- Creative Director
- Content Development
- Lead Editor
Creative Direction:
Lincoln ( Shine Bright Series )
Pixod Production
- Creative Director
- Content Development
- Lead Editor
Creative Direction:
FORD & ESSENCE
( My City 4 Ways )
Pixod Production
- Creative Director
- Content Development
- Lead Editor
Website
- Lead Strategist
- UI/UX Design
- Development
Executive Creative Direction:
Share A Coke @McDonalds
( feat. Andra Day )
- Campaign Development
- InStore POS
- Cup and Tray Designs
- Shazam UX Integration
- Web App UX Director
Creative Direction:
Teradata (Partners Conference)
- Creative Director
- Motion Design
- Multi-Screen Video Production
Executive Creative Direction:
2017: Walmart: Holiday Gifting
( Holiday How-To Video Series )
- Creative Director
- Video Production
- Digital Content Development
Executive Creative Direction:
2017: Walmart: Family Mobile
( feat. Gabe&Babe )
- Creative Director
- Promotional Microsite
Executive Creative Direction:
2017: Walmart: Family Gatherings
( feat. Kindred The Family Soul )
- Creative Director
- Promotional Website
Creative Direction:
2016: Walmart: Recipes
( Holiday How-To Video Series )
- Creative Director
- Video Production
- Digital Content Development
Creative Direction:
2016: St Jude Children’s Hospital
(Holiday Fundraising Commercial )
- Design Director
- Content Development
- Strategist
Design/Development Direction:
2016: Bunkii
( College Rommate Finder )
- Creative Director
- Motion Design
- Multi-Screen Video Production
Design/Development Direction:
2015: Wunderground
( College Rommate Finder )
- Creative Director
- Motion Design
- Multi-Screen Video Production
Creative Direction:
2015: FashionFair
( College Rommate Finder )
- Creative Director
- Motion Design
- Multi-Screen Video Production
Creative Direction:
2015: HBO - Game of Thrones ( Online Ads )
- Art Director
- Rich Media Production
- DoubleClick Trafficking
- DFA Optimization
- DFA Data Reporrting Support
Creative Direction:
2015: Myx Fusions
( feat. Nicki Minaj )
- US/UK
- eCommerce / Distribution Integration
- Site Design
- eCommerce Development
- Campaigns Director
- Brand Management
Creative Direction:
2014: In Pursuit of Freedom
- Creative Director
- UI/UX Design
- DB Development
- Brand ID
- Walking Tour
- Print Promotions
Creative Direction:
2011: Pete Rock: Smif-N-Wessun
( College Rommate Finder )
- Creative Director
- Motion Design
- Multi-Screen Video Production
Design/Development Direction:
2011: Shortomatic
( College Rommate Finder )
- Creative Director
- Motion Design
- Multi-Screen Video Production
2010: Essence Festival
( Festival Website )
- Assoc. Creative Direction
- UI/UX Design
- DB Development
- Online Social Presence
- Digital Campaign
2009: Halle Berry Fragrance
( Online Ads )
- Art Director
- Rich Media Production
- DoubleClick Trafficking
- DFA Optimization
- DFA Data Reporrting Support
2008: Aveeno (Website)
- Homepage Design
- Digital Assets
2008: Clean & Clear (Website)
- Homepage Design
-Digital Assets
2008: Neutrogena
( Online Ads )
- Art Director
- Rich Media Production
- DoubleClick Trafficking
- DFA Optimization
- DFA Data Reporting Support
2008: Rimmel London
(Digital Ads)
- UI/UX Design
- Website Development
2008: DeBeers
( Digital Ads )
- Art Director
- Rich Media Production
- DoubleClick Trafficking
- DFA Optimization
- DFA Data Reporrting Support
2007: Lil Wayne: NYC Performance
( Live Streaming WebSite )
- Art Director
- Rich Media Production
- DoubleClick Trafficking
- DFA Optimization
- DFA Data Reporting Support
2007: American Express
( Free Yourself Campaign )
- UI/UX Design
- Website Development
Art Direction / Web Development:
2006: Adobe / Intel
( Fun w/Families Campaign )
- UI/UX Design
- Website Development
2006: Intel ‘Intel Core Processor’
(Website)
- UI/UX Design
- Website Development
2004: Destiny's Child
( Destiny Fulfilled Website )
- Creative Director
- UI/UX Design
- Website Development
- Content Management
- CMS Development
- Language Localization (5 Countries)
2003: Mario (J Records / 3SMG)
( Turning Point Website )
- Assoc. Creative Director
- UI/UX Design
- Website Development
- Content Management
- CMS Development
- Language Localization (5 Countries)
2002: Adidas
( Missy Elliott / Respect M.E. )
- Assoc. Creative Director
- UI/UX Design
- Website Development
- Content Management
- CMS Development
- Language Localization (20+ Countries)