Vista TV

Vista TV taped Creative Director Mali X and his Pixod team to provide design and development for their new OTT/IPTV service. The startup is the early stages yet is already seeing success with notable network acquisitions including: HBO, Starz, Showtime, Cinemax, Epix, History, Discovery, NatGeo, and Animal Planet.

As a creative and strategy lead, Mali is tasked with helping the startup find creative structures to source revenue through on-screen advertising, premium subscriptions, and find a niche for itself amongst other mainstream live TV services. The small yet nimble creative team is leverageing marketing and strategy techniques from brands like Netflix, Hulu, and Amazon Prime which leverage the latest in Machine Learning, AB testing, and behavior analytics to optimize user engagement.