Share A Coke
with Andra Day @McDonalds
As a Creative Director and strategy lead with the 'Share a Coke' program, I worked closely with my creative team to develop online content and instore promotions that maximized the McDonalds and Coca-Cola relationship with singer/songwriter Andra Day. We created an interactive mobile experience that gave over 40 Million McDonalds customers that ability to watch original video content featuring Andra Day, by scanning a Coke Cup at any participating McDonalds with their mobile device.
Concept and Strategy:
Phillip Shung & Mali X
CD/Product Design Lead: Mali X
CD/Art Direction: Phillip Shung
Design: eJazz Joseph
Motion Design: Arjuna Routte-Prieur
Animation: Justin Henry
Project Managment: Cheshire Boone
To amplify the "Share a Coke" campaign, we developed 4 months of online programming across McDonalds, Coke's, and Andra Day's social media platforms and websites. Finally, we established brand guidelines which worked across motion design, website UI/UX, as well as established the voice, tone, and messaging for the life of the campaign.