Pixod worked with Walmart and the popular YouTube personalities "Gabe & Babe" to produce a national commercial and online promotion featuring the Walmart/TMobile family mobile plan. Followers of the online couple know them well for sharing the fun and challenges of managing a family on a realistic budget. Pixod was able to capture the ease of managing that budget with Walmart's mobile plan and their commitment to helping families "Save Money and Live Better".
CD & Strategy: Mali X and Phillip Shung
Editing/Motion Design: Mali X
Director of Photography: Phillip Shung
Camera/Lighting I: Randolph 'Rudie' Carty
Camera/Lighting II: Darius Vick
Writing Assistants: Khadeen & Devale Ellis
Project management: Cheshire Boone
Animation: Justin Henry
Sound Design: Richard Smith
Audio Engineer: Deon Custass
PA: Terrance Henry
Now in it's 5th year, The Essence/Ford MC4W video series is an immersive and intimate look into a day with four local influencers in targeted cities engaged in their areas of expertise (food, fashion, art, and style) at the MC4W live event. Over the years, Pixod has worked with Essence and Ford to produce the series that has featured stories ranging from local artists live-painting and Chefs sharing cooking tips , to emerging fashion designers sharing new collections to local musicians breaking new music to local crowds; The video series has featured artist and personalities including McLyte, Kelis, Tweet, and more and have left viewers wishing they had attended and anxiously anticipating the next MC4W event to hit their city.
To amplify the "Share a Coke" program, Pixod, worked with McDonald's and Coke to develop an interactive mobile experience that gave over 40 MILLION McDonald's customers that ability to unlock exclusive original video content by scanning a Coke Cup with their mobile device. As proof of concept, Pixod created a custom image recognition experience to demo and seal the deal with stake holders and partnered with Shazam to collectively execute the program nationwide. Purchasers of the cups can also view the short film documentary "I Rise," inspired by Day's single "Rise Up." The film can be watched on a cellular device after scanning a cup using Shazam's new image recognition technology.
Mali is Head of Design with Pixod as well as a founding member and STEM mentor with the Brooklyn Combine. Since 2002, he has helped build communities and share brand stories across the web, apps, video, voice, VR, experiential, and commercial advertising campaigns. As a Design Lead, Mali has a background in creative direction, web development, product design, data analysis and brand management.
Mali is Head of Design with Pixod as well as a founding member and STEM mentor with the Brooklyn Combine. Since 2002, we has helped build communities and share brand stories across the web, apps, video, voice, VR, experiential, and commercial advertising campaigns. As a Design Lead, Mali has a background in creative direction, web development, product design, data analysis and brand management.